WHY INDOOR ADVERTISING MATTERS
Indoor advertising refers to advertising in closed places such as malls, toilets, bus stations, theaters, restaurants, airports, washrooms etc.
Indoor advertising is an extremely targeted, well-received medium, reaching consumers in regularly visited locations. This type of advertising engages consumers from an uncluttered, eye-level vantage point, making it unavoidable. Here are some of the advantages indoor advertising provides to your brand.
- 1. Effective
They are very hard to miss. For instance, in a restroom; with nothing else to look at, eyes will just tend to gravitate towards these signs. Indoor advertising gives advertisers the ability to reach the right people at the right place at the right time. This type of advertising therefore reaches consumers in regularly visited places.
- 2. Predetermined Audience
With Indoor advertising, you have the opportunity to narrow down your precise demographic and modify each message precisely that’s most important for the business. Whether it’s a specific gender or age group, each demographic has preferences when it comes to where they spend their time, and indoor advertising allows a business to put their ads in front of their potential customers.
- 3. Offers Total Flexibility
With Indoor advertising, you can run multiple messages on the same display, and change those messages frequently to ensure your advertising is always relevant. Copy changes that used to require prior time and costly printing, can now be done in a snap!
- 4. Inexpensive
The price to get your communication across to your exact demographic is much inexpensive than other means of publicity such as radio, billboards, and TV. It’s worth splurging money on. Due to its low price point and cost per impression, indoor advertising is an economical choice for any company.
- 5. Creates Brand Awareness
In order to create brand awareness, you must consistently place the right message in places where the right people can see it. Indoor Advertising can therefore create brand awareness by putting the right message in front of the right people. Also, since this form of advertising cannot be turned off or “avoided”, it’s a powerful medium for building brand awareness by consistently displaying a company’s message.
Indoor advertising in summary, provides great flexibility for use of creativity and it offers a short lead time to place the advertisement. This mode of advertising also provides instant exposure of pictures and ideas used to reach mass audience.